Maison Shesmou is pleased to announce the publication of the white paper “AI – Perspectives on a New Era”, a collective work bringing together contributions from fifty experts in artificial intelligence from various professional fields.
Coordinated by Wassim Mimeche and designed by Gaël Dupret, this publication aims to provide a nuanced, cross-sectional overview of AI’s impact on professional practices. Each contributor shares a personal testimony analyzing how artificial intelligence is transforming, questioning, or complementing their profession and market.
Among the voices featured, Sarah Merciol, founder of Maison Shesmou, provides a unique perspective on AI challenges within the high-end perfumery world. Her contribution highlights potential dialogues between artisanal creativity and technological tools in an industry where subtlety and meaning remain paramount.

Sarah Merciol is delighted to have participated in this ambitious editorial initiative. The collaboration offered an opportunity to contribute to a broader reflection on ongoing transformations while affirming the distinctiveness of artisanal perfumery in this new technological environment.
The white paper is now freely accessible for reading and download on the Shesmou website.