A Structuring Event for the Perfume Ecosystem
Held at the prestigious International Perfume Museum (MIP) and in the very heart of Grasse, the historic birthplace of world perfumery, the Grasse Perfume Week has established itself as a major professional event in the sector. From July 1 to 5, 2025, this week brought together key industry players for conferences, demonstrations, debates, and high-level exchanges, driven by a clear ambition: to collectively envision the future of perfumery across industrial, creative, and societal dimensions.
A Dense and Structured Program
Supported by the Grasse Pays Community, the event emphasized the diversity of contemporary perfume issues. Each day focused on a specific theme: sustainability, innovation, training, heritage, and creation. This structure offered professionals a coherent framework for reflection, far beyond mere product or trend showcases.
Conferences led by researchers, perfumers, cultural institution leaders, and business executives provided diverse perspectives. Topics included raw material traceability, the impact of climate change on perfume plant cultivation, and new training models for sector professions. International speakers further broadened perspectives, positioning Grasse within a global context.
A Subtle but Assertive Showcase of Expertise
While spectacle was not central to the event, distillation demonstrations, olfactory workshops, and heritage tours reminded participants of the importance of technique, materials, and transmission. Far from artifice, Grasse Perfume Week highlighted artisanal excellence and an industry in transition, aware of its environmental and social responsibilities.
Exchanges between fragrance houses, growers, institutions, and students underscored the need to rethink the value chain in a more ethical and sustainable logic. Concrete initiatives were shared, such as projects for reusing plant waste or experimenting with biodynamic cultivation.
Complementing Major International Events
Like the Paris Perfume Week, Grasse Perfume Week contributes to structuring the global professional perfume calendar. Where Paris highlights market trends, new launches, and creative innovations, Grasse takes a more reflective approach, focusing on the cultural, agricultural, and technical foundations of the sector.
This complementary positioning makes it an essential event for professionals seeking to place their activity within a long-term vision. The event addresses luxury houses and SMEs alike, researchers and trainers, providing a demanding but constructive exchange platform.
