When the Lens Reveals the Soul of the Laboratory: Receiving the First Images
Receiving the photographs taken by Gaël Dupret marks a special moment in the Shesmou journey. Seeing one’s own working environment elevated through the gaze of an artist is both a moving and enriching experience.
A Result That Exceeds Expectations
The images reveal a dimension of my laboratory that I had never perceived with such intensity. Gaël’s work transcends mere documentation, achieving a true visual poetry. Each shot tells a story, captures an emotion, and unveils the inherent beauty in the everyday gestures of perfume creation.
This photographic quality far surpasses my initial expectations. Any apprehension linked to this first shoot disappears in the face of this undeniable truth: these images carry the soul of Shesmou with remarkable accuracy.
The Magic of Black and White
Gaël Dupret’s signature aesthetic—his characteristic black-and-white photography—finds a perfect expression in the world of perfumery. This chromatic simplicity focuses attention on the essentials: gestures, expressions, materials, textures. It imparts a timeless quality to the images, perfectly reflecting the artisanal spirit of the brand.
The monochrome choice unveils unexpected details, plays of light and shadow that bring even the simplest objects to life. Bottles become sculptures, movements take on a choreographic dimension, and the workspace transforms into a stage for creation.
A Visual Identity Takes Shape
These first images lay the foundation for Shesmou’s visual identity. They establish a coherent photographic language, a recognizable aesthetic that will accompany the brand’s development. This visual consistency is a valuable asset in an industry where imagery plays a decisive role.
The quality of these photographs also confirms the wisdom of the artistic choice made.
Collaborating with a photographer whose vision aligns so naturally with the spirit of the brand greatly facilitates the creation of authentic and distinctive communication.
Towards a New Project: The Corporate Portrait
Building on this initial success, we decided to engage in a second collaboration with Gaël Dupret. This time, the goal is to create a corporate portrait in the studio, still in the black-and-white aesthetic that defines his artistic signature.
This new session will address different communication needs. While the laboratory images depict the creative process, the corporate portrait will personify the brand, give Shesmou a face, and create the human connection so essential in the bespoke world.
The Importance of Portraits in Artisanal Luxury
In the bespoke perfumery sector, the human dimension is crucial. Clients are not merely purchasing a product; they are placing their trust in a creator and entering a privileged relationship with an artisan. The corporate portrait thus becomes a fundamental communication tool.
This photographic approach will allow the presentation of the creator behind Shesmou, making tangible the human expertise that lies at the heart of the brand’s value proposition. In an increasingly digital world, this direct visual contact with the artisan represents a significant competitive advantage.
The Continuity of a fruitful collaboration
The decision to continue working with Gaël Dupret was a natural one. Beyond the technical quality of his work, it is his understanding of the Shesmou universe that guides this choice. This artistic rapport, already proven during the first shoot, ensures a valuable aesthetic coherence.
This continuity in photographic collaboration is part of a broader strategy to build the brand’s identity. Every visual element must contribute to the coherent storytelling that sets Shesmou apart in the world of bespoke perfumery.
A Studio for a New Approach
Moving from the laboratory to the studio marks an evolution in the photographic approach. While the first images captured the authenticity of daily creativity, the corporate portrait requires a more formal, structured staging. This duality enriches the brand’s visual language.
The studio environment allows complete control over lighting, framing, and overall atmosphere. This technical mastery, combined with Gaël’s artistic sensitivity, promises a result that meets the high expectations set by the first photographic success.
Another Milestone Achieved
Receiving these first images and planning a new session represents an important step in Shesmou’s development. This enhancement of visual communication naturally accompanies the brand’s gradual structuring.
These professional-quality visual tools will enable confident navigation through upcoming development phases, whether for digital communication, trade show presentations, or specialized press relations.
The photographic journey with Gaël Dupret has only just begun, and these initial results promise a rich and lasting collaboration.
