A look back at Paris Perfume Week
An immersion into the heart of olfactory innovation
Attending Paris Perfume Week was for me much more than just a professional trip. This week dedicated to the fragrant arts proved to be a true plunge into the contemporary perfume ecosystem, rich in discoveries and exceptional human encounters.
A key event in the industry
Paris Perfume Week has now established itself as the flagship event for everyone involved in the fragrance world — whether independent creators, established industrial players, or passionate connoisseurs. This unique gathering brings together the full diversity of our sector in one place and one moment, sparking unlikely synergies and genuine exchanges.
From the very first steps into this bustling universe, one thing becomes obvious: we are witnessing a pivotal era for perfumery. The rules are changing, expectations are evolving, and new actors are emerging with bold and refreshing visions.
Memorable encounters
What stands out immediately during this event is the quality of the human connections. Far from superficial conversations, every exchange reveals a shared passion for the olfactory arts. I had the privilege of speaking with seasoned perfumers, visionary entrepreneurs,passionate distributors — all united by the same mission: to bring emotions to life through fragrance.
These conversations enriched my own approach to bespoke creation. Learning how other professionals approach personalization, understanding their methods, inspirations, daily challenges — all of this naturally fuels my own practice and opens new creative horizons.
The future revealed before our eyes
Paris Perfume Week offers a privileged observatory for emerging trends. This year, several clear movements are shaping the future: the rise of custom perfumery, the increasing focus on the origin of raw materials, and above all, a growing demand for authenticity guiding consumer choices.
This evolution strengthens my confidence in Shesmou’s positioning. Our artisanal approach, our Breton roots, our commitment to creating genuine connections with clients — all resonate strongly with current market expectations.
Innovation and tradition, a delicate balance
One of the most fascinating aspects of this Parisian week lies in the creative tension between innovation and tradition. On one hand, new technologies are revolutionizing creation and distribution methods. On the other, a return to foundations — the pursuit of authenticity and the valorization of artisanal expertise — is regaining its rightful place.
This duality deeply enriches reflection. It invites us to rethink our practice, to integrate modern tools without losing the soul of our craft. For a bespoke perfumer like myself, this hybrid approach opens exciting perspectives.
Bespoke creation in the spotlight
I was especially moved by the strong interest in personalized perfumery. Many professionals asked about my methods, sources of inspiration, and how I approach each unique creation. These exchanges confirm that our field responds to a growing and profound human need.
After years of industrial standardization, the return to individuality, customization, and handmade creation represents a rising tide clearly highlighted by this Perfume Week. We are witnessing a silent revolution in consumer expectations.
New inspirations ahead
Coming back from this Parisian week with a head full of ideas is one of its greatest gifts. Newly discovered techniques, glimpses of creative approaches, potential collaborations — all of this forms fertile ground for future projects.
This immersion in the Paris perfume ecosystem also strengthens my conviction regarding our Breton location. Far from being a handicap, our regional anchor becomes a true differentiating asset, a source of authenticity that clients increasingly seek.
A passionate community
Beyond the professional aspects, Paris Perfume Week reveals a true community of fragrance lovers. This olfactory fellowship transcends commercial competition, creating lasting bonds built on sharing and mutual support.
Being part of this community — contributing to its reflections, participating in its debates — gives even deeper meaning to our work. We do not simply create perfumes: we help write a collective story, one of an ancient art constantly reinventing itself.
This Parisian week will remain a landmark moment — a lasting source of inspiration for future creations and a powerful confirmation that the future of perfumery is shaping up to be truly exciting.
