Sustainable development : the responsible luxury
The sustainable development in luxury perfumery and custom made : a new vision of responsible luxury.
The Maison Shesmou, founded by Sarah Merciol, is the incarnation of a new generation of creators who are reinventing the custom made perfumery with an ethical and sustainable approach. In a field where excellency and olfactive emotion are essentials, environmental responsibility has become an unavoidable pillar. Faithful to her philosophy, Shesmou writes down each of her creations in an approach respectful of natural resources, locals know-how and her clients sensibility.
Shesmou favors responsible sourcing and short supply chains, being based in Brittany. Each selected essence is given special attention, guaranteeing traceability and respect of the ecosystems.
Far from the industrials and standardised practices, Sarah Mercicol favors ingredients from sustainable crops, favoring local circuits and ethical partnerships with craftsmen and local producers when possible.
Environmentally friendly extraction methods
Innovation has a key role in the quest of a sustainable perfume. Shesmou favors soft extraction methods, which preserve the richness of the raw materials without using polluting processes. The extraction by supercritical CO₂ and the revisited enfleurage techniques make it possible to obtain concentrates of exceptional quality while minimizing the environmental impact.
Sustainable luxury : a bottle conceived to last
At Shesmou, each bottle is a unique piece, conceived to be precious and sustainable. The house is favoring reusable and refillables containers, thus avoiding producing unnecessary waste. Because a custom-made perfume is an extension of oneself, it deserves a case that goes through the time and becomes a real heritage object.
A custom-made creation, naturally responsible
Shesmou’s bespoke perfumery is inherently opposed to waste. Each fragrance is crafted for a unique individual, eliminating the production of excess inventory and unsold items. This craft of precision, where each ingredient is used advisedly, reflects an approach where the quality takes precedence over quantity.
Sarah Mercicol also takes time to make her customers aware of this sustainable way. Each creation is the result of a dialog which leads to explain the olfactory choices and environmental issues related to perfumery.
Towards a redefinition of luxury, between ethics and excellence
At Shesmou, luxury is not measured by the ephemeral, but by the timelessness. It is based on the rarity of carefully selected ingredients, respect for resources and artisanal know-how that honors both nature and olfactory emotion.
By reconciling exceptional creation and sustainable commitment, Sarah Merciol is shaping a new vision of perfumery: that of authentic luxury, deeply rooted in its time and looking to the future.
