A cross-disciplinary look at artificial intelligence: a white paper to discover
The Maison Shesmou is pleased to present the white paper “AI – Perspectives on a New Era”, published by Rex Hub Editions. This collaborative and insightful collection brings together the voices of 50 experts from sectors as diverse as they are complementary. Each contributor shares a unique perspective on artificial intelligence, the transformations it is generating within their profession, and the opportunities it is opening across their professional ecosystems.
Directed with rigor by Wassim Mimeche and designed by Gaël Dupret, this publication stands out both for the richness of its content and the clarity of its structure. It offers readers a mosaic of reflections—sometimes converging, sometimes contrasting—on what it means today to work with, or through, AI. At a time when narratives around this technology evolve at an ever-faster pace, this white paper chooses depth, nuance, and real-world grounding.
Among the voices featured is that of Sarah Merciol, a recognized expert in high-end perfumery. In her contribution, she insightfully explores the potential synergies between olfactory expertise and intelligent algorithms. Far from replacing the perfumer’s creative intuition, AI can, in her view, become a powerful lever for refinement, coherence, and innovation—particularly during the early phases of design and in the selection of rare accords.
This white paper is intended for anyone who, free of preconceptions or blind fascination, wishes to deepen their understanding of the uses, limitations, and promises of artificial intelligence. It is available for free reading and download on this page.
By clicking on the book cover, it will open in a new tab where you can save the full version to your device.
Sarah Merciol’s contribution appears in Part 2: Innovation, Strategy & Management in an Automated World, specifically on page 94.
Happy reading!
